CallRail Attribution

Marketing channel and campaign performance from CallRail, joined to Zoho where the caller can be safely identified.
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Channel → Zoho outcome · unique first-time callers

ChannelNew callsExact matchedConsultsRetainedRetainer amount*

Campaign → Zoho outcome · top 30

Campaign or sourceNew callsExact matchedConsultsRetainedRetainer amount*

Marketing channel performance · last 14 days

ChannelCallsNew callsAnsweredAnswer rateAvg. duration

Campaign / tracking-source detail · top 30

Campaign or sourceCallsNew callsAnsweredAnswer rateAvg. duration

CRM match quality

ResultCallsShareMeaning

Definitions and limits

Exact 10-digit customer-phone match only. Outcomes use unique first-time callers and Zoho's current status. *Retainer amount is Zoho's Retainer_Amount, not cash collected. CAC is intentionally not shown until campaign-level ad-spend feeds are connected.