CallRail Attribution
Marketing channel and campaign performance from CallRail, joined to Zoho where the caller can be safely identified.
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Channel → Zoho outcome · unique first-time callers
| Channel | New calls | Exact matched | Consults | Retained | Retainer amount* |
|---|
Campaign → Zoho outcome · top 30
| Campaign or source | New calls | Exact matched | Consults | Retained | Retainer amount* |
|---|
Marketing channel performance · last 14 days
| Channel | Calls | New calls | Answered | Answer rate | Avg. duration |
|---|
Campaign / tracking-source detail · top 30
| Campaign or source | Calls | New calls | Answered | Answer rate | Avg. duration |
|---|
Definitions and limits
Exact 10-digit customer-phone match only. Outcomes use unique first-time callers and Zoho's current status. *Retainer amount is Zoho's Retainer_Amount, not cash collected. CAC is intentionally not shown until campaign-level ad-spend feeds are connected.